Search Engine Optimization is the process of getting relevant traffic to your website for free from the search engines. If done correctly, this will drive hundreds (if not, thousands) of targeted prospects directly into your marketing
The process involves optimizing the content on your site for the specific key phrases that your target market are searching for online. Also, we build the authority of your site in the eyes of the search engines by creating a network of links out on the web that point to your website. This is called back-linking and is one of the ways Google evaluates how relevant your website is among your competitors.